Wednesday 13th February

Beales Hotel, Hatfield- Hatfield

Seminar

Time - 10.00am

Presenter - Nigel Garner - Sales Optimisation

Topic - How to design your website to make more sales

This talk will cover the steps you need to take to make your website really perform for visitors and also how to make search engines, like Google, love your site.

We will cover the research and planning you need to do before you even start to build your site, the site structure you need to create and the content you need to fit into that structure, from page design to text size, images, forms and button design.

We will explain good upsell/cross-sell techniques on both product pages and within the checkout process as well as ways to reduce shopping basket abandon rates and rescue some of these abandoned sales.

Lastly, Nigel will talk about how you should be measuring the performance of your site so you know what's working well and what isn't. He'll talk about how good data can help you to continually improve the performance of your sites sales processes to increase average order values, drive higher sales conversion rates and make happier customers.

Cost

Members - £42.95 - Book Here

Non Members - £42.95 - Book Here