Our next South Herts event

Please come and join us. We would be delighted to welcome you.

To help you plan your day here are the timings of the event:

  • 10.00 am - Registration for optional free seminar
  • 10.30 am - Seminar starts
  • 11.45 am - Registration for lunch
  • 12.30 pm - Sit down for lunch
  • 2.00 pm - Close

Wednesday 25th September

Holiday Inn, London Elstree- Elstree


Time - 10.00 am Registration and Refreshments for a 10.30 am Start

Presenter - Dexter Moscow - Audience Dynamics

Topic - The 9 Steps to Sales P.O.T.E.N.T.I.A.L


The 9 Steps to sales P.O.T.E.N.T.I.A.L. is a step by step process that enables you to achieve success in your business meetings and ensure that you have a formal, effective sales process, otherwise you will be subject to your prospects process. Which is:      

  • How can you help me?  
  • What are your ideas to solve my problems?
  • How much is it going to cost?
  • Send me your proposal.

What happens next? You send them your proposal and they do one of three things:

  • Send it to their existing supplier,
  • Decide to do it themselves.
  • Or even worse, use your proposal as a template to send to your competition.

The 9 Steps to sales POTENTIAL will help you keep on track, know where you are in the conversation and allows you to keep control. It gives all parties a clear understanding of what happens next and either do the deal, arrange a further meeting, or be prepared to walk away. 

This structured approach will enable you to create a positive, engaging and professional impression from the moment you enter the room to when you leave it.

The session will include active participation from the delegates and in so doing they will leave with a formal business winning sales process. 


Dexter started his career in advertising working for a Mafia-connected advertising agency, today he is a Keynote Speaker, Influencing Skills Coach and TV Presenter.

A passion for people and a desire for results led Dexter to the role of senior trainer at QVC, where he coached business owners on how to successfully sell their products to an invisible audience.

Roles ranging from Sales Director to Equity Partner; Head of Training to Business Owner taught Dexter many valuable lessons. Leading him to understand his client?s problems enabling Dexter to help them deliver business-winning pitches, presentations and control their prospecting conversations.

This and myriad training methodologies that have been put to the test over decades inform Dexter's unique approach to coaching helping others to gain the most when communicating with colleagues, teams, clients and customers.

Dexter is married with twin sons, and 4 grandchildren, and lives in Hendon.

Built on five decades of sales experience, His book Stand Up & Sell will show you how to: * Move away from using the PowerPoint crutch;  * stop ?selling? by truly understanding the other person?s needs; * no longer hide but take centre stage; * stop losing out to the competition; * no longer waste time and money at networking events; * become a better storyteller (not a better liar!); * master the art of face to face conversations.


Members - £42.95 - Book Here

Non Members - £42.95 - Book Here

Dexter Moscow

Audience Dynamics

Come and join us at


Wednesday 25th September

Holiday Inn, London Elstree

What members and guests say

"I've tried a number of different networking groups (the usual suspects) and none of them were for me...too pressurised and regimented, and the early morning starts were a problem because of the school run. The Business Network is different. Sharon does an excellent job of creating a friendly environment, and I've made some great contacts. More importantly, after just the first couple of meetings I've already secured enough new business to more than cover my membership costs for the year...with hopefully more in the pipeline."

Steve Braden
Braden Threadgold Design Agency

"What a fantastic, well-organised and professional event."

Jonathan Shelley
Shelley Capital Management